For owners & operators of service businesses:

We build AI‑enabled project management systems

We map how your company runs, find the manual work, and replace it with one system built around your business. Then we train your team on it and extend it as you grow.

263 systems built for 36 companies.

  • School of Bots
  • STAXX
  • Epic Ads Lab
  • GP Socials
  • Your Social Currency
  • The Makenzie House
  • CreoSocial
  • 10X Wholesaler
  • AdFelt
  • The AI Partner
  • Apex Ascension
  • Bookrr
  • Compound Flows
  • Daydreamers Studio
  • Eventure Design
  • Full Circle
  • HoloGrowth
  • Inovativ
  • Inspire Access
  • LeadLift
  • The Petit Firm
  • RevFuel
  • Royal Energy
  • Solar On Steroids
  • Twenty20 Financial Group

The problem

Past 30 people, delivery stops living in one head. Work moves between teams, and the tools stop agreeing with each other.

Each of the usual setups ends up creating more work for you.

  • An operations consultant hands you a plan and leaves you to build it.

  • Google Sheets doesn’t scale because you have to manage a new sheet for everything.

  • Using ClickUp or Asana out of the box comes with platform limitations so you spend time making it do things it can’t do.

  • You could build one yourself but when the “vibe code” breaks you spend more time debugging than it’s worth.

  • And using existing staff members to build it means you have to explain what you need, so you have more admin to do.

The ideal solution

You get one system, built around how your business runs, with the manual work taken out.

The process

1. Map Processes

3-5 calls to nail the entire operational flow.

  • Understand your entire business
  • Discover the manual work
  • Immediately see what can be automated

2. Design Processes

We then design and propose new working processes.

  • Take your 10 step workflow and make it 4
  • You get to see what the rest of your process looks like
  • Outline the quickest wins & biggest wins

3. Build & Deliver

Build the new systems and train your team on them

  • Single source of truth for your entire business
  • Elimination of operational problems
  • In-depth documentation & training

Case studies

B2B coaching programClient AscensionHundreds of students moving through a lot of stages, all run on Google Sheets and manual reminders.halvedManager meeting load halved within 14 days18 monthsStill the daily system 18 months on Funnel marketing agencySchool of BotsSigning up a new client took about two days of manual setup, and the business relied on the team being hands-on with every account.2 minutesOnboarding cut from 2 days to 2 minutes12xTeam capacity up 12x for the year Fractional CFO firmSTAXXDylan was the whole sales function.roughly doubledShow rate roughly doubled (30% to 65% and up)doubled in a single monthBusiness doubled in a single month Ad creative agencyEpic Ads LabThey grew fast and the whole operation was held together in Notion.10 hours a week10 hours a week saved from operationsmore than doubledTime in sales more than doubled (15% to a third) YouTube content agencyGP SocialsEverything was manual.10 minutesDaily admin cut from an hour to 10 minutes4x'dRevenue 4x'd in three months Personal branding agencyYour Social CurrencyRunning content for their clients, the filming, editing and scheduling, was all held together in Notion.tripledTeam tripled, from 6 to 18 peoplesevenGrew from six figures to seven Wedding venue & event spaceThe Makenzie HouseThey went from a photo studio to a full-service wedding venue almost overnight, and were running the whole thing, pricing, quotes, vendors, payments and staffing, on a tangle of spreadsheets.within 24 hoursQuotes out within 24 hours, from 5 to 6 staff (was 2)10x revenueOn track to 10x revenue this year YouTube content agencyCreoSocialThere was no automation.a single clickOnboarding down to a single clickTaking on more clients with no extra admin

Book a Call

Sheni Salami, founder of Icarus Growth

Who you would be working with

Sheni Salami, founder.

Before this: co-founder and COO of a cold-email software company. Four years running a cold-email agency. Three years inside a seven-figure coaching company. Two years in event operations.

Since then: 263 systems built for 36 companies, and the processes of 50 businesses mapped end to end.

Every engagement opens with a paid mapping of how your business runs. Half of it is credited to the build.

Book a Call

Stop guessing which part of the business to automate next.

The 59 systems we build for clients, each written up with what it does and where it fits in a business.

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